CHIEF CREATIVE OFFICER
& GLOBAL CREATIVE PRESIDENT
Duncan steers the agency’s vision and brings global consumer-brand-building expertise to the table for businesses and organizations that want to make an impact and do good in the world. He came to MAL\ FOR GOOD from the Apple-dedicated TBWA shop Media Arts Lab where he was Chief Creative Officer, succeeding ad legend Lee Clow who became Chairman in 2009. Duncan’s resume includes working with blue-chip brands such as Apple, Nissan, Levi’s, Infiniti and Pedigree. He was recently named a One Show Penta Award winner in recognition of his 17-year collaboration with Apple.
Julia stewards MAL\ FOR GOOD’s strategic direction, taking brands into new, unchartered depths of social relevance, authenticity and activation. She created world-famous, award-winning campaigns for Nike, Microsoft, Coca-Cola, Old Spice, Electronic Arts and Audi while at Wieden+Kennedy in Portland, Amsterdam and Tokyo. A decade ago, she shifted to pursue a career in social purpose and innovation, starting with the Nike Foundation where she helped launch the Girl Effect, promoting investment in adolescent girls in the developing world to break cyclical poverty. Since then she has worked for non-profit and for-profit brands as a dedicated and tireless change-maker.
INNOVATION & CONTENT
Jennifer is a legendary TBWA\ Chiat\ Day innovator, a founding partner of MAL\ FOR GOOD and a driving force behind much of the agency’s legacy work in collaboration with Lee Clow. She spearheaded Conservation International’s “Nature Is Speaking” campaign, and helped launch the XQ Super School initiative. She is an award-winning author, producer and sometime director who nabbed a prime-time Emmy for directing Apple’s “Think Different.” Her career has been marked by a succession of hallmark work for major brands including Apple, Adidas, Levi’s & Ray-Ban; and foundations including (RED), Rock the Vote and Feeding America.
GROUP ACCOUNT DIRECTOR
Salam is a prolific content creator, and producer of the powerful Netflix documentary feature, Salam Neighbor, about the Syrian refugee crisis. Salam started at Chiat\Day in account management with Lee Clow back when Jay Chiat still roamed the Venice Beach offices. She later moved to Austin where she worked in development and production for director Robert Rodriguez’s Troublemaker Studios. Salam has been honored by the US Department of State for her efforts as a Muslim woman storyteller challenging negative stereotypes in the media. At MAL\ FOR GOOD she manages and inspires clients as they develop innovative, moving creative for brand building, storytelling and advocacy.
EXECUTIVE CREATIVE DIRECTOR
Alain is MAL\ FOR GOOD’s multi-hyphenate maker and techie with an analog soul. He brings to the agency the talents of a professional film director, amateur woodworker and freelance optimist. He started in New York as a graphic designer, pivoted to commercial director of award-winning spots and, in 2005 joined Media Arts Lab where he led the iPhone team and oversaw the launch of iPod Nano, MacBook Air, iPad and many other i-things. Alain joined MAL\ FOR GOOD in 2014 as ECD overseeing campaigns for Conservation International, Chicago Cred and XQ: The Super School Project.
CHAIRMAN & FOUNDER
For the past 40 years, Lee Clow has told stories through advertising for some of the most well-known brands in the world. His creative career began with Chiat\Day and its humble beginnings at a hotel in downtown Los Angeles. Today, he is the Director of Media Arts for TBWA\ Worldwide and the Founder and Chairman of TBWA\ Media Arts Lab, which celebrated its 10-year anniversary in 2016. His portfolio includes memorable campaigns for brands like Gatorade, Pepsi, Adidas and Energizer.
But Lee’s impact on the industry can best be summarized by his partnership with Steve Jobs for more than 30 years producing work for Apple: 1984 Macintosh; “Think Different” that evolved into the introduction of the iMac; iPod, iTunes, iPhone, iPad and Apple Watch. Today, Media Arts Lab works exclusively on Apple, breaking barriers and challenging the industry with what Lee calls "the New Storytelling."